The other day I asked my partner if he had googled something we had talked about earlier, and he said “No, I did not want to waste a Google.” That got me thinking. What if….Google had a fee attached to every search?
How much would it be worth to you? What would Google charge? Surely a dollar would be too high for a pizza restaurant search, but is it too high for searching for a mutual fund?
Would businesses pay more than individuals? Would searching for porn cost more than searching for online classes? How would Google structure its algorithms to mirror its manifesto – “Don’t be evil?”
How many googles do you do a day? 10? 50? 200? What would you pay if Google put up a pay wall? One cent per google? 15 cents per google? A buck a day? Would you would invest $120 monthly for unlimited googles? What’s it worth to you? Could you live without it? Would you finally resort to Bing? Notice how bing is not a verb yet? It’s a noun, not a verb.
So, that must be Larry and Sergey’s exit plan. They’ve got to make this thing pay off somehow.